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Privacy Policy

Acebabe® Privacy Policy


Ace Media Pte Ltd and its group of companies in Singapore ("Ace Media") ("Acebabe") ("Ador Global Pte. Ltd.") ("Adorbaby") respects and upholds your rights to privacy protection in respect of the collection, use, disclosure and handling of personal information. This Privacy Policy details the practices we have adopted to protect your privacy, so that you can feel confident about how we manage the personal information you entrust to us. By using our Ace Media website(s) or otherwise providing Ace Media with personal information, you are consenting to Ace Media collecting, using, disclosing and/or transferring (including cross-border transfer) your personal information in accordance with this Privacy Policy.

How we collect personal information

Personal information is any information that can be used to identify you. Ace Media may collect information about you (such as name, e-mail, phone number, your baby’s date of birth or expected delivery date and postal address), in the following ways:

  • when you provide the personal information to us (e.g. when you contact us via telephone, email, or by any other means);

  • when you make a payment to us or our carefully selected partners;

  • through your use of our websites and other online applications or social media platforms;

  • through third parties like our retailers, promoters, business partners, end users, customers, distributors and persons with whom you are connected on social medial platforms;

  • when you request a sample, contact us to enquire or provide feedback about our products;

  • when you submit ratings or reviews about our products/services;

  • when you participate in our promotions, seminars, webinars, events and market research; and

  • when you apply for employment with Ace Media


Like many companies, we sometimes use "cookie" technology on our websites. Cookies are information stored on your computer by your browser to save your preferences while you are visiting a particular website. When you log in, the cookie tells us whether you visited us before or are a new visitor, and it enables us to learn which advertisements bring users to our website. We use the cookie to help us identify site features in which you have the greatest interest so that we can provide more of what you may want. If you choose, you can set your browser to reject cookies or you can manually delete individual or all of the cookies on your computer by following your browser’s help file directions. However, if you do not enable cookies to be received by your web browser, you may have trouble accessing some of the pages and certain features on this website.

Pixel tags, web beacons, clear GIFs and similar technologies may also be used by us or our third party service providers to measure the success of marketing campaigns and compile statistics about communications and site usage.Furthermore, and as is common practice, we may identify and compile information concerning your IP address (a number automatically assigned to your device by your internet service provider) which helps us to calculate site usage levels, diagnose technical problems and administer our websites and other applications.

Cookie List

Web beacons

A web beacon is an electronic file on a Web page that allows us to count and recognize users who have visited that page. Among other things, a web beacon can be used in HTML-formatted email to determine responses to our communications and measure their effectiveness – for instance, if you get an email from us and click on a link in that email to go to our website. You can generally avoid web beacons in email by turning off HTML display and displaying only the text portion of your email.

How we use personal information

Ace Media's primary goal in collecting personal information is to ensure that our consumers are satisfied with our products and to provide our consumers with the best possible quality of customer service. Your personal information is never shared, sold, rented or otherwise disclosed outside the company (except as required for any statutory or legal requirements) in ways different from what is described in this Privacy Policy. We will take all reasonable steps to maintain the security and integrity of your personal information including the use of computer access passwords, lock-up cabinets, personnel policies and firewalls.

Ace Media may use the personal information you provide:

  • to communicate with you about our products and services including providing you with updates, announcements and details of promotional activities concerning any Ace Media brands, as well as non-Ace Media brands which we believe may be of interest to you;

  •  to process rebates, rewards, donations, prizes, or sample requests;

  • to respond to your inquiries or feedback and to fulfil your requests;

  • to allow you to subscribe to our newsletters, and participate in contests, promotions and surveys;

  • to enable you to participate in social sharing, including live social media feeds and blogs;

  • to address, investigate and monitor enquiries or complaints about our products and services;

  • to understand the preferences of consumers;

  • for developing, improving and customizing our products, services and process, and quality control purposes;

  • to measure performance of marketing initiatives, advertising, and customer satisfaction;

  • to personalize, assess and improve our websites and applications; and

  • for other purposes disclosed to you when we collect your information.

In addition, we may allow users of our websites, applications and social media pages to share comments, postings, testimonials (including ratings or reviews), or other information. If you choose to submit such information, the information that you submit may be available generally to the public through our websites, applications and social media pages or those of our partners, with whom we may share that information.

You may restrict the use of your personal information at any time by using the opt-out mechanism that we include in our communications with you or you may contact us at the details set out below.

We will take all reasonable steps to maintain the security and integrity of your personal information including through the use of access passwords, firewalls and requiring that our partners protect your personal information.

How we share personal information

We may share information about you with third parties in certain circumstances including in the following situations:

  • Sharing Your Information with Ace Media. We may share information with Ace Media & its group of companies, including our parent company, subsidiaries and affiliates.

  • Sharing Your Information with Partner Companies. We may share your information with carefully selected partner companies when we believe their products or services may interest you. You may "opt out" of partner offers and programs at any time by updating your User Profile (if available) or contacting us per the contact details specified below. Our partners are prohibited from using your contact information for purposes other than presenting relevant offers and programs, and they are required to maintain your contact information in confidence.

  • Sharing Your Information with Service Providers. We may share information with companies or individuals that provide us with services. These services may include, among other things, helping us to provide services that you request, to create or maintain our databases, to research and analyze the people who request products, services, or information from us, to prepare and distribute communications, or to respond to inquiries.

  • Interest-Based Advertising. Ace Media participates in interest-based (on-line behavior) advertising. This means that a third party may use technology, such as a cookie on your browser or a web beacon, to identify you on our website so that they can provide advertising about products and services tailored to your interest. You may see advertising on our website tailored to how you browse or shop, or you may see advertising for Ace Media products on other websites based on your browsing behavior across websites.

  • Blogs, Online Postings and Testimonials. We may decide to allow users to share comments, postings, testimonials (including ratings or reviews), or other information. If you choose to submit such information to us, the information that you submit may be available generally to the public. Information that you provide in these areas may be read, collected, and used by others who access them.

  • Other Third Parties. We may share non-personal information with other third parties that are not described above. When we do so we may aggregate or de-identify the information so that a third party would not be likely to link data to you, your computer, or your device. Aggregation means that we combine the non-personal information of numerous people together so that the data does not relate to any one person. De-identify means that we attempt to remove or change certain pieces of information that might be used to link data to a particular person.

  • Law Enforcement and Legal Process. We may report to law enforcement agencies any activities that we reasonably believe to be unlawful, or that we reasonably believe may aid a law enforcement investigation into unlawful activity. In addition, we reserve the right to release your information to law enforcement agencies if we determine, in our sole judgment, that either you have violated our policies, or the release of your information may protect the rights, property, or safety of Ace Media, or another person.

  • Sharing Your Information as Permitted by Law. We may share your information with others as required by, or permitted by, law. This may include sharing your information with government entities, or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us.

  • Business Transactions. Circumstances may also arise where Ace Media decides to sell, buy, merge or otherwise reorganize its business. Such a transaction may involve the disclosure of personal information to prospective or actual buyers or sellers. It is our practice to seek appropriate protection for the disclosure of such information in these types of transactions.

Overseas disclosure of your personal information

Your personal data may be sent to storage locations or servers located outside of Singapore or may be sent or disclosed to Ace Media affiliated companies, third parties service providers and partner companies located outside Singapore. If you provide your personal information to us in accordance with this Policy, you are taken to consent to the disclosure of your personal information to overseas recipients. We will make every reasonable effort to ensure that recipients of your information protect your personal data in compliance with at least the same standard as that in Singapore.

Content you submit on our websites

By submitting content to and through website(s) controlled by Ace Media and/or its affiliates or service providers (“Ace Media Sites”), you are responsible for the following: (1) you are the owner of the content; (2) the content is truthful and accurate; (3) the content will not cause injury to any person or entity; (4) the content does not infringe someone else’s copyright, trademark, proprietary rights or rights of publicity and privacy; (5) the content does not violate a law, statute, ordinance or regulation; (6) the content would not reasonably be considered to be defamatory, libelous, hateful, racially or religiously biased or offensive or harassing to another party; (7) the content does not contain references to other websites, email addresses, contact information or phone numbers; (8) if the content contains the likeness or name of an identifiable person, you have that person’s permission to include their likeness/name in the content you are submitting; and (9) the content does not contain computer viruses, worms or other potentially damaging programs or files.

For any content that you submit, you grant Ace Media a perpetual, irrevocable, royalty-free, sub-licensable, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. You also hereby grant each user of Ace Media Sites a non-exclusive license to access your content through these sites, and to use, reproduce, distribute, prepare derivative works of, display and perform such content as permitted through the functionality of these sites.

All content that you submit may be used at Ace Media's sole discretion. Ace Media and/or its affiliates reserve the right to change, condense or delete any content on Ace Media Sites that it deems, in its sole discretion, to violate the content guidelines or any other provisions herein. Ace Media does not guarantee that you will have any recourse through us to edit or delete any content you have submitted. Product ratings and written comments are generally posted within two to four business days. However, Ace Media reserves the right to remove or to refuse to post any submission for any reason.


Children's privacy is of primary concern to us. We do not knowingly collect personal information from children under 21 years of age or retain any communication we receive that is identified as being from a child under the age of 21, unless we have the prior consent of the child’s parent or legal guardian.

Information collected through employment applications

In processing applications for employment, Ace Media collects resumes, references, certificates of graduation and qualification and other personal information about candidates. We may also provide your application to a recruitment agency or contractor that may assist in reviewing applications we receive.

Letters and resumes sent to Ace Media as part of an application for an advertised position, or sent to ascertain whether any positions are available, will be used to match applicants with available opportunities. If we consider that your application may be suitable to our current requirements, we, or a party acting on our behalf, will notify you and may also contact persons nominated by you as referees and ask them questions in relation to you. If your application is not suitable for our current requirements, but we feel that there may be a position for you in the future, we may keep a record of your application and contact you again if a suitable position becomes available. Please advise us if you prefer that we do not retain your information for this purpose.


Websites operated by Ace Media may contain links to other sites operated by third parties. Ace Media makes no representations or warranties as to the privacy practices of any third-party site and is not responsible for the privacy policies of other sites.

Accessing, correcting, updating or limiting processing of your personal information

If you would like to review, correct, update, port or delete the personal information that we hold concerning you, or if have any questions regarding treatment of your privacy by us, please contact us at:


Ace Media Pte. Ltd.

Correspondence Address:

25 Greenwich Drive
Singapore 533073

We may charge you a small fee to cover any administrative costs that we may incur in providing personal information to you.

You may also opt out of receiving marketing communications we send to you about our products and services. However, please note that when you do so, it may affect the services you have chosen to receive from Ace Media where accepting the communications is a condition of receiving the services.

Changes to this Privacy Policy

If we decide to change our Privacy Policy, we will post the changes on our websites. Any changes to the Policy are effective from posting the revised Policy on this website. This Privacy Policy was last updated in October 2022.